Promotional products may seem to many to be a dime-a-dozen type of product. Really, how can you take seemingly simple products such as pin-back buttons, fridge magnets, pocket mirrors, coasters, and key chains and turn them into products that are in such high demand? Well, that's exactly what PureButtons has done with the products on their custom eCommerce website!
PureButtons came to INSYTE back in May of 2012, and has been a loyal client ever since. It's no wonder, PureButtons' customer base has only grown since partnering with INSYTE - their average page views today are around 28,600 per month, compared to around 14,100 in 2012 - that's more than doubled! Not only has their visitor traffic increased, PureButtons now boasts an industry high 4.62% ecommerce conversion rate. A study performed by WordStream puts their 4.62% ecommerce conversion rate in the top 25% of the ecommerce industry!
So, what is PureButtons doing that we can all learn from? The answer, believe it or not, is simple. PureButtons whole heartedly believes in reinvesting in themselves.
That's right, PureButtons takes that hard-earned cash they generate and puts it right back into the company. Whether it's a new printer so that the art their customers submit is crisp, clean, and colorful or a new order tracking dashboard in the admin of their website to help production managers reach their day's orders more quickly - no dollar is wasted.
INSYTE has been thrilled to help PureButtons venture into new website endeavors when they either have dreamed up a new feature or when they need assistance in navigating the internet marketing waters. PureButtons is always brainstorming new website features that INSYTE has been proud to be involved in the design, implementation, and management of, but we would have to say that PureButtons would be driving without direction if it wasn't for their heavy involvement with ongoing marketing initiatives.
PureButtons has a marketing team that is top of the line - they are inventive, insightful, and in-tune with their customers. They constantly keep a finger on the pulse of their customer-base with the help of INSYTE's Internet Marketing services. By partnering with INSYTE, the PureButtons team can take their data and translate it into action items - ones that turn into revenue builders.
Over the past couple of years, INSYTE has helped PureButtons implement the following initiatives:
Reordering Logic - to allow customers to easily place a previously ordered product. This increased PureButtons' returning users' sessions by over 27% and reduced the returning users' page views by over 23% - getting customers to the pages they wanted to access more quickly and efficiently.
Integrating USPS Shipping Options - provided customers with a lower-cost shipping option for those smaller orders. PureButtons' gained over a 23% increase in revenue from this in just two short months!
Offering Products on Hallmark's BabysFirsts App - Using the Baby's Firsts app, new moms and dads can upload pictures of their little one for a customized magnet package provided by PureButtons. INSYTE helped develop the product that allows the Hallmark system to send orders directly over to the PureButtons' website for processing.
PureButtons has also been excellent at requesting new features and streamlining old ones to make their front-facing customer more enjoyable and their in-house production processes more efficient. A few examples include:
offering different pricing types on product customizations (per product or flat fee pricing structures),
developing a mass order downloading system to kick off multiple orders into production with the click of a button,
full integration with shipping systems to allow quick email notifications to be sent to hundreds of their customers all at once,
integrating with tools to allow the website to communicate with QuickBooks for allow for easy accounting practices,
constantly creating content and new products for the INSYTE team to optimize for search engine friendliness, and
allowing the SEO experts at INSYTE to continually tweak their website structure, meta data, alt tags, header tags, and much more for peak website performance using our technical SEO expertise.
So, what does PureButtons have to show for all of this? Their customers love them, their products are more than popular (just Google the phrase "custom buttons" - see who pops up first in your organic results!), and their website sales are stronger than ever. Their sales figures grew by an impressive 201% in just two years from 2013 to 2015!
PureButtons is paving their way through the online arena, and we are proud to say that we are helping guide them!
Comments